About
OVERVIEW & BIOGRAPHY
Brian Jennett has over 25 years of experience in consulting for design, planning, real estate, and economics. His current focus is providing real estate and planning advisory services, specifically market analysis, development strategy, and financial feasibility. He also works for clients in the public sector evaluating how to promote economic development, accommodate growth, assess impacts, and fund infrastructure.
Recent project experience includes real estate studies for a number of cities and downtowns; industrial and office parks; tourism destinations; government facilities; and transit projects. Prior work also includes real estate strategy for the portfolios of a range of leading corporate clients (HP, Cisco, Disney, Shell, Clorox).
Before shifting his career to focus on consulting, Brian’s focus was physical planning and design. In this role he led the planning efforts of such projects as Lusail (an entirely new city, and site of the World Cup 2022), the Cotai Strip (one of the world’s leading tourism destinations), the redevelopment of Kaohsiung's Industrial Waterfront, UC Merced (the first new university campus in California in over 40 years), and the Capitol Mall extension of Downtown Phoenix. These projects (and others) have been/ are being implemented to a significant degree.
Current Resumes: Short Format / Long Format
Professional
Organizations & Certifications
interdisciplinary work
Brian knew from very early on that he wanted to be a multi-disciplinary consultant that tied together the various disparate, if related and complementary fields dealing with the built environment.
Architecture is a creative and technical field which generally deals with the design of buildings and spaces on individual sites. It also focuses on how users experience and use interior spaces. Combining functional considerations with those that are aesthetic, cultural, economic, environmental, structural, and health/safety-related, it is a complex balancing act.
Urban Planning is field of social science which deals with larger areas: districts, cities, and broader regions. It addresses the division and use of land, the servicing of such land with civil and transport infrastructure, the preservation of open space and other natural assets, and broader issues of sustainability. Although there are design and technical issues to be addressed, it also considers social, economic, and political development. Government regulations and legal issues play a role.
Real Estate is a field which deals with the economics and business aspects of the above. It involves analyzing demographic trends, economic conditions, and the real estate market in terms of competitive supply vs projected demand. Vacancy, absorption, prevailing rents/prices, cap rates, etc are reviewed and recommendations are made regarding potential land use and building programs, broader development and financing strategies, and mitigation of risk factors. As part of this process, financial feasibility is explored using proformas that balance projected revenue over time vs initial development and ongoing operation/maintenance costs. Performance is summarized using metrics of value and return and plans/designs are typically modified as a result.
All of the above happen iteratively, and in an ideal world, collaboratively. Few people have worked across all three domains, however. Brian's background is somewhat unique in that he is currently one of very few people in the US with recognized professional credentials across all three of the domains – real estate (CCIM and REFAI), urban planning (AICP), architecture (AIA) – that are key to the industry.
Master of Business Administration
Business Analytics | Strategy
Digital Disruption & Applied AI for Proptech
(Candidate/Ongoing)
Education & training
Brian's undergraduate degree was a Bachelor of Arts in Environmental Design (1994), with a major in Architecture and two separate minors: City & Regional Planning; and Social & Cultural Factors in Design. At the graduate level, he furthered his education in both fields: obtaining separate master's degrees in both Architecture (M.Arch) and City & Regional Planning (MCP). During graduate school, he chose to specialize in Housing & Project Development, and he took courses from the business school in a variety of subjects related to those topics. All of this formal education was undertaken at UC Berkeley. Over time, this has been supplemented by education provided by real estate industry organizations such as CCIM and ULI, and training certificate programs such as REFAI and A.CRE.
In the middle of graduate school, Brian took a job with Hellmuth, Obata, + Kassabaum (HOK), one of the world's leading architecture firms. He then relocated to Hong Kong to work on projects across rapidly growing Asia. Asia is where most of of the world's people live, where urbanization is happening the fastest, where infrastructure is most lacking - it is, in short, where the need for design and planning services is greatest.
After Hong Kong, Brian spent time in Taiwan working and studying Mandarin, before returning to finish his graduate degree(s) in 2000. Post graduation, Brian worked in San Francisco for Skidmore, Owings, & Merrill (SOM) - another leading design firm - before returning to HOK.
Brian obtained his urban planning certification and architecture license in 2003 and 2004, respectively. He later obtained a certification in commercial real estate investment management and advisory services.
Initially, Brian's work was in the design realm. Gradually, however, he began to shift towards consulting, taking a position with HOK's Consulting Group in 2005. In this role he began to focus more real estate topics, particularly for corporate clients and major institutions. In 2008, Brian relocated back to Asia, taking a position with EDAW, one of the world's leading urban planning firms. He held roles in both the Economics and Urban Planning teams. EDAW was later acquired by AECOM, the world's largest engineering and design firm. AECOM then acquired Economics Research Associates and expanded the Economics team. Brian stayed at AECOM for 8 years, working in the re-branded "Design, Planning + Economics" group, and focusing on market analysis and financial feasibility of large-scale land development and other urban planning projects. He grew and managed a consulting team and became a Regional Director for Southeast Asia, with staff in 4 different cities: Kuala Lumpur, Jakarta, Manila, and Singapore.
In 2018, Brian relocated back to the United States (Chicago) to take a position with former colleagues that had joined a firm that is now called The Lamar Johnson Collaborative (LJC), a growing design practice that is part of Clayco, a leading design-build firm.
After leaving LJC in 2020 to start Data-Driven Plans and work directly for a developer client based in Texas, Brian joined Stantec - a leading design and planning firm - in 2021. For two years he led consulting assignments in the Real Estate Strategies and Urban Planning groups. In 2023, Brian enrolled in a part-time MBA program at the University of Illinois, Urbana-Champaign to broaden his education in finance, accounting, operations, management, and strategy. This includes training in software applications used for big data analytics, artificial intelligence, GIS mapping, and digital marketing, as well as continued exploration of topics in real estate feasibility, planning and design visualization, and large-scale project management.
Cumulatively, Brian has over 25 years of experience, most of it with large, leading firms. About half of that has been in the US (San Francisco and Chicago), and about half of it has been international, based in cities like Hong Kong, Taipei, and Singapore. Brian has also undertaken shorter stints of less than a year for specific assignments in places such as Beijing, Hanoi, Kuala Lumpur, Manila, Bahrain, Abu Dhabi, and Doha.
SERVICES
Research, analysis, and strategy consulting regarding the amount, type, location, positioning, pricing, feasibility, impacts, and timing of real estate development. We help clients understand opportunities and constraints (including cost, value, and return on investment) and minimize risk.
Shaping the physical design of the environment through the configuration of development, open space, and infrastructure. We tell stories with data, maps, drawings, and other visuals that translate vision into reality. We balance developer interests with those of the broader public.
Helping clients understand their portfolio of real estate and other assets and advising how to align them with broader business and operational goals. This can involve physical plans for reconfiguration of existing sites and buildings, policy issues regarding use of space and technology, and/or it can deal with the economics of decisions related to buy/hold/sell, development/disposition, lease vs. sale, tax and financing.
Technology is increasingly migrating into the real estate and urban planning space. Through digital storage of information, the use of sensors to collect new data, and the use of computers to help us understand what is happening and better manage people, infrastructure, building systems, and other issues, there is an expectation that we will improve how we interact with our environment.
TYPES OF PROJECTS
TYPES OF CLIENTS
EXAMPLES OF PROCESS