Market Analysis, Financial Feasibility, Economic Impact, and Cost-Benefit assessment for a potential new branded attraction in Singapore for a major, confidential US operator. 

Attendance and revenue projections, pricing strategy, and physical planning guidelines including for the peripheral development which includes hotels, retail, and F&B. 

Size: 50 hectares.

Brian Jennett led the economics portion of the study while employed as a Director of Economics and Planning at AECOM Singapore.