Projects

Disney corporate real estate strategy   | Southern California

This project involved developing a real estate strategy for a very large company with a lot of unusual types of space, given the wide-ranging nature of its creative activities, which range from TV, film, and music production; to "imagineering" of theme parks & resorts; as well as merchandising and consumer product development. All of these endeavors are managed and supported by an extensive network of marketing, legal, HR, finance, and administrative personnel. 

Some of the space is office-related, but much of it is also "industrial" in nature to allow for continually changing types of activities. Significant parts of the portfolio are historic. All are highly secure, given the nature of the intellectual property. There were numerous locations across Southern California; some buildings owned, some leased.

At the time the project was undertaken, many sites and buildings were reaching capacity and were no longer able to accommodate all the growth that was projected. Additional land had been acquired to allow for expansion but important decisions still needed to be made about how to organize groups, activities, and people across all the various business lines (which themselves are always evolving), and across different sites, buildings, and floors. 

HOK was hired to develop a tenancy strategy for the Southern California portion of the portfolio, which consisted of needs analysis (organizational evaluation, headcount projections, space needs assessments); building condition and infrastructure assessments; scenario development and testing; and implementation strategies. 

Although this project happened some time ago (it is more than 10 years old); most of the work cannot be shown given the sensitive nature of the content.